Global Champions Tour 2012 season is off to a 165,000 crowd-pulling start
Release date: 01/01/1970
Crowds of more than 165,000 have already flocked to see the world’s top riders and horses at the first four events in the Global Champions Tour series of 2012.
The biggest calendar of shows in GCT’s history has seen huge crowds turn out for world class show jumping with around 70,000 alone at the most recent event in Wiesbaden this past weekend.
It was the first time Global Champions Tour President Jan Tops had decided to take his international sports circuit to Wiesbaden in southern Germany and the event was a sell-out with tickets snapped up by eager fans of equestrian sport.
The arrival of GCT at Wiesbaden proved a triumph as the Tour’s ingredients from the quality of top international riders and horses, big prize money and broadcasting by the international channel Eurosport, which reaches 130 million households in 59 countries, turned into a major crowd puller.
This season’s opening show in Doha, Qatar, was in a smaller venue but it also attracted members of the ruling family and other influential families from Qatari society who turned out to watch their national riders including Sheikh Ali Al Thani. And in Valencia there was also a family-friendly atmosphere with smart young Spaniards enjoying the weekend of sporting action by the Mediterranean.
Interest in GCT’s top-level show jumping is continuing to grow from broadcasters around the world, including the Middle East, South America and Europe. And the growing success of the Tour’s livestreaming channel, which broadcasts worldwide, is also stimulating increased interest from sponsors and advertisers keen to access GCT’s audience of high net worth individuals and upper income middle class families. The GCT livestreaming service is broadcast in Australia and over 80 other countries delivering significant media reach and generating new fans of the sport all over the world.